The rapid expansion of e-commerce brings with it environmental challenges, from carbon emissions associated with delivery to the waste generated by packaging. This analysis explores the ecological footprint of the digital commerce sector and the initiatives underway to mitigate these impacts. By highlighting the adoption of green logistics, sustainable packaging, and recycling programs, it showcases the industry’s commitment to reducing its environmental impact. Moreover, it underlines the influential role of consumers in advocating for eco-friendly practices and the demand for greater transparency from businesses regarding their environmental policies. As the article concludes, it casts an optimistic view on the future, where technological innovations and sustainable business models herald a more eco-conscious era for e-commerce, aligning consumer convenience with environmental responsibility.